Subscribe
Sign in
Home
Platforms
About
Latest
Top
Discussions
The Dead Brand Diaries: What Great Comebacks Actually Require
Nostalgia gets the door open. But it cannot close the deal on its own.
Apr 23
•
Ben van Rooy
and
Stephanie Quantrill
3
1
Who’s Running the Internet Now? A Marketer’s Guide to the Creator Economy
Brands that still think influencer marketing is a 22-year-old holding their product and smiling are already behind. Here’s what the creator economy…
Apr 16
•
Ben van Rooy
and
Stephanie Quantrill
3
Why Agencies Are Terrible at Marketing Themselves (And What to Do About It)
The cobbler’s children have no shoes. The accountant can’t do their own books. And most marketing agencies? They’re quietly terrible at marketing…
Apr 12
•
Ben van Rooy
and
Stephanie Quantrill
3
1
1
Are You Building Loyalty, or Just Buying It?
Most loyalty programs aren't building loyalty. They're renting behaviour. There's a difference, and it's costing brands more than they realise.
Apr 6
•
Ben van Rooy
and
Stephanie Quantrill
3
March 2026
You Don't Have a Budget Problem. You Have a Prioritisation Problem.
We took Canned live to the B2B Marketing Conference in Auckland with 200+ marketing leaders, two brilliant guests, and one very honest conversation.
Mar 29
•
Ben van Rooy
and
Stephanie Quantrill
2
1
Your MarTech Stack Is Broken. Here Is How to Fix It.
Most marketers are sitting on technology they barely understand, half use, and definitely have not integrated properly.
Mar 23
•
Ben van Rooy
and
Stephanie Quantrill
3
1
How Overexposure Is Killing Luxury Brands
Luxury did not begin with logos or influencer campaigns.
Mar 15
•
Ben van Rooy
and
Stephanie Quantrill
3
1
Why the Past Is the Most Underrated Asset in Your Brand
Why looking backwards can be such a powerful way for brands to move forward, and why it only works when it is rooted in genuine cultural memory rather…
Mar 8
•
Ben van Rooy
and
Stephanie Quantrill
2
Marketing Is Not Advertising: Why the 4Ps Still Matter More Than Ever
Marketing is not just campaigns. It’s not just social media. And it’s definitely not just promotion.
Mar 1
•
Ben van Rooy
and
Stephanie Quantrill
3
February 2026
How the Marketing Association Is Building New Zealand’s Next Generation of Marketing Leaders
Marketing is changing fast: AI, ROI pressure, fragmented channels, and a talent pipeline that needs real-world experience. The MA is evolving to help…
Feb 22
•
Ben van Rooy
and
Stephanie Quantrill
2
Everyone Thinks They Have a Strategy. Most Don’t.
Strategy isn’t a deck. It isn’t a channel plan. And it definitely isn’t “doing more.”
Feb 8
•
Ben van Rooy
and
Stephanie Quantrill
4
1
Customer Experience Is Not a Nice to Have. It Is your Brand.
Customer experience isn’t what you say in your ads. It’s what happens when the shoe breaks, the phone gets stolen, or the system fails.
Feb 2
•
Ben van Rooy
and
Stephanie Quantrill
3
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
