Why Agencies Are Terrible at Marketing Themselves (And What to Do About It)

The cobbler’s children have no shoes. The accountant can’t do their own books. And most marketing agencies? They’re quietly terrible at marketing…

Apr 12 • Ben van Rooy and Stephanie Quantrill

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Are You Building Loyalty, or Just Buying It?

Most loyalty programs aren't building loyalty. They're renting behaviour. There's a difference, and it's costing brands more than they realise.

Apr 6 • Ben van Rooy and Stephanie Quantrill

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March 2026

You Don't Have a Budget Problem. You Have a Prioritisation Problem.

We took Canned live to the B2B Marketing Conference in Auckland with 200+ marketing leaders, two brilliant guests, and one very honest conversation.

Mar 29 • Ben van Rooy and Stephanie Quantrill

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Your MarTech Stack Is Broken. Here Is How to Fix It.

Most marketers are sitting on technology they barely understand, half use, and definitely have not integrated properly.

Mar 23 • Ben van Rooy and Stephanie Quantrill

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How Overexposure Is Killing Luxury Brands

Luxury did not begin with logos or influencer campaigns.

Mar 15 • Ben van Rooy and Stephanie Quantrill

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Why the Past Is the Most Underrated Asset in Your Brand

Why looking backwards can be such a powerful way for brands to move forward, and why it only works when it is rooted in genuine cultural memory rather…

Mar 8 • Ben van Rooy and Stephanie Quantrill

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Marketing Is Not Advertising: Why the 4Ps Still Matter More Than Ever

Marketing is not just campaigns. It’s not just social media. And it’s definitely not just promotion.

Mar 1 • Ben van Rooy and Stephanie Quantrill

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February 2026

How the Marketing Association Is Building New Zealand’s Next Generation of Marketing Leaders

Marketing is changing fast: AI, ROI pressure, fragmented channels, and a talent pipeline that needs real-world experience. The MA is evolving to help…

Feb 22 • Ben van Rooy and Stephanie Quantrill

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Everyone Thinks They Have a Strategy. Most Don’t.

Strategy isn’t a deck. It isn’t a channel plan. And it definitely isn’t “doing more.”

Feb 8 • Ben van Rooy and Stephanie Quantrill

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Customer Experience Is Not a Nice to Have. It Is your Brand.

Customer experience isn’t what you say in your ads. It’s what happens when the shoe breaks, the phone gets stolen, or the system fails.

Feb 2 • Ben van Rooy and Stephanie Quantrill

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January 2026

2026 Marketing Predictions

Brand is back. AI is everywhere (and exhausting). Agencies are fragmenting, content is exploding, and marketers are being asked to do more with less…

Jan 20 • Ben van Rooy and Stephanie Quantrill

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December 2025

Naughty, Nice, and Everything in Between: What 2025 Taught Us About Brand

From Cannes to Coldplay, AI Christmas ads to public health brilliance, this Christmas special episode of Canned cuts through the tinsel to answer one…

Dec 24, 2025 • Ben van Rooy and Stephanie Quantrill

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