Marketing Is Not Advertising: Why the 4Ps Still Matter More Than Ever

Marketing is not just campaigns. It’s not just social media. And it’s definitely not just promotion.

13 hrs ago • Ben van Rooy and Stephanie Quantrill

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February 2026

How the Marketing Association Is Building New Zealand’s Next Generation of Marketing Leaders

Marketing is changing fast: AI, ROI pressure, fragmented channels, and a talent pipeline that needs real-world experience. The MA is evolving to help…

Feb 22 • Ben van Rooy and Stephanie Quantrill

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Everyone Thinks They Have a Strategy. Most Don’t.

Strategy isn’t a deck. It isn’t a channel plan. And it definitely isn’t “doing more.”

Feb 8 • Ben van Rooy and Stephanie Quantrill

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Customer Experience Is Not a Nice to Have. It Is your Brand.

Customer experience isn’t what you say in your ads. It’s what happens when the shoe breaks, the phone gets stolen, or the system fails.

Feb 2 • Ben van Rooy and Stephanie Quantrill

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January 2026

2026 Marketing Predictions

Brand is back. AI is everywhere (and exhausting). Agencies are fragmenting, content is exploding, and marketers are being asked to do more with less…

Jan 20 • Ben van Rooy and Stephanie Quantrill

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December 2025

Naughty, Nice, and Everything in Between: What 2025 Taught Us About Brand

From Cannes to Coldplay, AI Christmas ads to public health brilliance, this Christmas special episode of Canned cuts through the tinsel to answer one…

Dec 24, 2025 • Ben van Rooy and Stephanie Quantrill

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The Real Power of B2B Marketing: Trust, Buying Committees, and Why Brand Matters More Than Ever

B2B marketing is complex, political, human, and quietly one of the hardest disciplines in marketing. In this episode of Canned, we discuss why trust…

Dec 19, 2025 • Ben van Rooy and Stephanie Quantrill

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Why Your Personal Brand Matters More Than Ever

Personal branding is no longer a “nice to have”. From CEOs to creators, the lines between person and brand have never been blurrier.

Dec 6, 2025 • Ben van Rooy and Stephanie Quantrill

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November 2025

When One Plus One Really Does Make Three: The Real Power of Brand Collaborations

From Balenciaga’s “frankenshoes” to Air New Zealand beer and the Barbie takeover, brand collaborations are everywhere. But what separates the iconic…

Nov 26, 2025 • Ben van Rooy

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Inside ASB’s Big Little GetWise Show: How a Bank Made One of NZ’s Most Creative Kids Content Series

A banking marketer walks into a school classroom and asks: what if we taught financial literacy the same way kids learn from Bluey?

Nov 19, 2025 • Ben van Rooy and Stephanie Quantrill

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From Lonely Marketer to Movement Maker: How TMC’s “Marketers Day” Sparked a Community

A candid, practical deep-dive with Chanel from The Marketing Club on turning a Slack group into a cross-Tasman movement, from programming and…

Nov 10, 2025 • Ben van Rooy and Stephanie Quantrill

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Banking Gets Brave: How Westpac Turned Finance into Fun (and Fear)

Can a bank make you laugh? Or even scare you a little? In this episode of Canned, Westpac NZ’s marketing team shares how they turned financial education…

Nov 3, 2025 • Ben van Rooy and Stephanie Quantrill

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