Episode 9 | Beyond the 'Colouring Department' - How to set Marketing teams up for Success

Episode Description

What makes a marketing team truly effective? Ben and Stephanie dive into the structures, strategies, and leadership support that help marketing thrive. From aligning with business goals to managing sales tension in B2B, they explore budgeting, creativity, customer focus, and the balance between in-house and agency models. Plus, why localising global content is essential.

Key Takeaways

• Marketing must be central, not an add-on

• Leadership and budgeting drive effectiveness

• Communication with sales is critical

• Creativity and customer focus fuel success

Chapters

• 00:00 Weekend Rituals & Routines

• 05:39 Agency vs. In-House Structures

• 11:09 What Makes an Effective Team

• 19:43 Marketing at the Core of Business

• 27:40 Customer- vs. Product-Centric

• 33:00 Budgeting for Impact 35:27 Creativity in Teams

• 43:23 Global vs. Local Strategies